Saturday, March 25, 2023

Fifth Avenue Glamour Girl

In New York City, a woman named Estée Lauder was busy making face creams and lotions in her small apartment. In 1938, employment was hard to come by and war was on the horizon. Her husband Joe floundered from one menial job to the next, making little and spending most of his time watching their young son, Leonard. Estée started by selling her products in small beauty parlors, giving away facials and free samples to any woman who had a moment to spare. As her product line grew so did her visions of fame and fortune. One day Estée befriends Gloria, the new shampoo girl. Younger and less assured, Estée takes Gloria under her wing and fills her with a drive and confidence she never dreamed of. Gloria grew up extremely wealthy, a pampered socialite - but when her father went to Sing Sing for a Ponzi scheme, her entire world was instantly destroyed overnight. Having changed her last name to Downing, this was a secret she would never reveal to anyone. As Estée’s products battle her rivals Revlon, Helena Rubenstein and Elizabeth Arden she remains laser focused on getting her products into Saks Fifth Avenue. Together these two brave, spirited women helped each other strive for business success and personal happiness, determined to prove women really could have it all. A fascinating work of historical fiction based on the true life story of cosmetics icon Estée Lauder. I could not put down this well written, fascinating journey back in time. ⭐️⭐️⭐️⭐️

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